Last year, I had to cancel a tour because I had not sold enough tickets.
Afterwards, the comment I heard most was:
“I didn't know you were touring.”
That was hard to hear.
I have been an artist for 14 years and have sold more than 25,000 tickets to my own headline shows. Yet I still cannot directly reach many of the people who bought those tickets and came to see me.
A live show is one of the most meaningful connections an artist can have with their audience. You share a room, a moment and an experience. But once the night is over, the promotor, ticking company and the venue keeps that relationship, but the artist is left with nothing.
There were other things I wanted to change too.
Fans are often charged excessive fees. Ticket revenue can be held until after the event, even while artists, venues and promoters are already paying for travel, crew, production and everything else needed to put the show on.
Touring is expensive enough without making the people behind the event wait months for money that fans have already paid.
I created FairTickets because it is the platform I wanted to use myself.
A platform with fair fees, quicker access to ticket revenue and a direct route between artists and the people who support them.
The more I spoke to others, the more I realised the frustration was shared. Artists wanted a closer relationship with their audiences. Fans were tired of being overcharged. Venues and promoters wanted something simpler, fairer and more transparent.
FairTickets is about improving that relationship for everyone involved.
Live music is built on human connection.
Ticketing should strengthen that connection, not stand in the way of it.
Thats why I created FairTickets. Ticketing, done fairly.