1. Who controls your data
The event organiser (and, where applicable, the artist, promoter and venue involved in that event) is an independent controller of your personal data for the purpose of selling and delivering the event: taking your booking, managing entry, providing customer service in relation to the event, administering refunds or changes, and sending permitted live-event communications.
FairTickets Limited (company number 17350650) is the intended platform controller once incorporated (see the legal-identity note on this page). FairTickets is an independent controller for its own platform activities: your FairTickets account, running the ticketing software, fraud prevention, platform security, suppression lists, product analytics, recommendations, essential service communications about the platform, and legal compliance. FairTickets acts as the ticketing technology and administrative provider — the fact that FairTickets processes personal data to operate the platform does not make it the seller or supplier of the event.
2. Free events and RSVP data
For free events (RSVPs), FairTickets and the named event organiser act as independent controllers as set out above. Attendee data is shared with the named organiser to administer the event: to communicate essential event information (confirmation, QR code, venue or time changes, cancellation, reminders), to check guests in at the door, to manage capacity and safety, and to keep an attendance record.
Data minimisation. A basic free RSVP only requires first name, last name and email. Additional fields such as phone number, city or year of birth are only collected where the organiser has enabled the field and has a clear stated necessity — for example, phone is collected only where SMS is genuinely used, and year of birth only where the event has an age restriction the organiser must verify.
Service communications vs marketing. Essential service communications (confirmation, QR delivery, venue/time changes, cancellation and the event reminder) are sent as part of running your RSVP. Any wider marketing — for example, promotion of future unrelated events, releases, merchandise offers or partner campaigns — requires a separate, optional, unticked consent choice, with a separate choice for each channel (email and SMS). The UK soft opt-in is not relied on for free RSVPs.
Donations. If the organiser accepts optional donations at the venue, those transactions happen outside FairTickets and FairTickets does not receive or process any related payment data for the donation itself.
3. Artists always receive attendee data
A core FairTickets principle is that the artist for a given event always receives that event's attendee data. This means an artist can build a direct relationship with the fans who came to their show. Relevant promoters, organisers and venues involved in the same event may also receive this data, but the artist can never be excluded.
Data collected for one artist's event is never shared with an unrelated artist. The only exception is genuine co-headline or shared-bill events where multiple artists are jointly billed; in those cases the data-sharing is clearly disclosed on the event page before you buy.
4. What we share with organisers
The data shared with the artist and any relevant organiser/promoter/venue includes:
- name and email;
- phone number, where collected;
- order details and ticket type;
- attendance and check-in status;
- merchandise purchases and collection status;
- event history within the same event or shared-bill scope;
- relevant customer-service records for that event.
Each recipient receives this data to help them run the event, verify entry, provide customer service, and (subject to your rights below) contact you about that event.
5. Live-event communications and marketing
Essential and similar live-event communications. Booking confirmations, door-time and last-entry reminders, cancellation notices, refund messages, and — under the UK soft opt-in — occasional messages about the same artist's or venue's other live events (with a clear unsubscribe on every message) are sent as part of running your booking. You can unsubscribe from the "similar live-event" messages at any time without losing essential booking messages.
Broader marketing. Any wider marketing — general music releases, merchandise offers unrelated to a booking, partner promotions, competitions and other general marketing — is only sent where you have separately opted in. Accepting our terms is not consent to receive marketing.
6. Separate marketing permissions
Marketing permissions are recorded separately for each party: FairTickets, the event organiser/promoter, the artist for live-event updates, and the artist's general mailing list. A choice you make for one party is never applied to another, and each party can only market to you under its own permission.
For paid tickets, FairTickets, the organiser and the artist may rely on the UK soft opt-in for messages about similar live events, with an opt-out offered at checkout and an unsubscribe link in every message. The artist's general mailing list always requires a separate, unticked consent. For free registrations no soft opt-in is used: every permission is a positive, unticked opt-in.
Operational attendee data shared with the artist, organiser, promoter and venue to run the event (see above) is separate from marketing permissions and is not affected by your marketing choices. Equally, a marketing opt-out never stops the essential emails needed to deliver your ticket.
Every permission change is recorded with the exact wording shown to you, the version of that wording, and the date and time — so we can evidence what you agreed to. Unsubscribes are honoured per party and retained on our suppression records.
7. Recommendations and profiling
We produce recommendations for other events you might enjoy based on the events you have bought tickets for. This is a limited profiling activity and does not use special category data. You can turn recommendations off from any recommendation email or from your account settings.
8. Your rights
You have the right to access your personal data, correct inaccurate data, request deletion where the law allows, object to processing based on legitimate interests, and withdraw consent for anything based on consent (such as broader marketing).
To exercise a right, email privacy@fairtickets.co.uk. We aim to respond within one month.
9. Retention
Paid orders and accounts. We keep account and paid-order data for as long as your account is active and afterwards for the periods needed to meet tax, accounting, dispute-resolution and fraud-prevention obligations (typically up to seven years for financial records).
Free-event registrations and check-in. Because no payment is taken, free-event registration and check-in data does not automatically inherit the financial- records retention period. Our default is to retain free-registration and attendance records for up to 24 months after the event, unless a longer period is required for a specific dispute, safeguarding matter, fraud-prevention need or other legal obligation.
Marketing and suppression. Marketing-consent records and suppression records (unsubscribe / do-not-contact) are retained as needed to demonstrate consent and honour opt-outs.
Data shared with organisers is retained under each organiser's own retention policy; organisers are required to apply proportionate retention consistent with UK GDPR.
10. Processors and third parties
We use trusted service providers to help us operate the platform, including payment (Stripe), email delivery, hosting, and product analytics. These providers process personal data on our instructions under written agreements.
Payment data. FairTickets processes payment-related data as a technology platform and payment facilitator only. The event organiser is the seller and merchant of record for your purchase, payment is taken through the organiser's own connected Stripe account, and card details are handled by Stripe — FairTickets does not store your full card details.
11. International transfers
Where personal data is transferred outside the UK, we rely on the UK-approved transfer mechanisms (UK adequacy decisions or the UK International Data Transfer Agreement / Addendum), and we assess the destination to ensure appropriate safeguards remain in place.
12. Complaints
You have the right to complain to the UK Information Commissioner's Office (ICO), https://ico.org.uk. We would appreciate the chance to resolve any concerns first via privacy@fairtickets.co.uk.
Legal identity. FairTickets Limited is a company registered in England and Wales under company number 17350650, with registered office at 1st Floor, 104 Oxford Street, Fitzrovia, London, W1D 1LP.
Contact. Legal notices: legal@fairtickets.co.uk. Customer support: support@fairtickets.co.uk. Privacy queries: privacy@fairtickets.co.uk. Postal: 1st Floor, 104 Oxford Street, Fitzrovia, London, W1D 1LP.
Document version 1.0.0 · Effective 21 July 2026 · Last updated 21 July 2026.